Articles

The Blind Spot of Pride: Seeing for Our Clients What We Miss for Ourselves

Christie Pronto
July 16, 2024

The Blind Spot of Pride: Seeing for Our Clients What We Miss for Ourselves

In the world of business and technology, pride often takes on a complex role. 

As leaders, we strive for excellence, pushing our teams to innovate and deliver top-tier solutions. 

At Big Pixel, we pride ourselves on modernizing outdated technology and providing custom software solutions that drive growth. 

But there's a curious phenomenon many of us experience: the ability to see clearly for our clients what we remain blind to in our own ventures. 

Why do we do this, and how can we turn this paradox into an asset?

The Nature of the Blind Spot

Pride is a double-edged sword. 

On one hand, it fuels our passion and commitment to our clients. It drives us to go above and beyond, to see potential and possibilities others might miss. 

Yet, this same pride can create blind spots when it comes to our own businesses. It's easier to recognize a lack of innovation or inefficiency in someone else's process than in our own.

This discrepancy often stems from emotional investment. When working with clients, we can objectively assess their needs, detached from the internal biases and emotional attachments that cloud our judgment of our own operations. 

At Big Pixel, we might quickly identify a client's outdated software or inefficient processes, but hesitate to overhaul our own tried-and-true systems.

Why Do We Do This?

Pride often intertwines with our emotional biases.

We're emotionally attached to our methods and systems, making it difficult to see their flaws. 

Change feels riskier when it’s personal because it challenges the foundation of what we believe works. 

Additionally, fear of failure plays a significant role. 

Admitting we need change can feel like admitting failure. It's a hit to our pride, as seen in many established businesses where leaders hold onto legacy systems, believing that admitting the need for change might undermine their past successes. 

Overconfidence can also be a factor. Success breeds complacency, and the mentality of "if it isn’t broken, why fix it?" can prevent necessary evolution. 

This was evident in Blockbuster's reluctance to embrace digital streaming, even as they advised smaller chains to adapt to changing consumer behaviors. 

Their overconfidence in their brick-and-mortar model led to their downfall.

Lastly, there's the lack of perspective. 

Being too close to our own operations often means we can’t see them objectively. It's the classic scenario where a marketing firm might excel in crafting transformative strategies for their clients but struggles with their own branding. 

This was the case with Ogilvy, one of the world's most renowned marketing agencies, which found itself needing an external agency to rebrand its image and refresh its identity.

Conducting an application audit can open up new ideas for improvements and efficiency upgrades.

How Can We Avoid This?

To counter these blind spots, we must actively seek external feedback. Just as we provide objective insights to our clients, inviting external perspectives into our own processes can highlight what we might miss. 

Regular audits and consultations can offer a fresh viewpoint, much like Toyota did by hiring external consultants to review their processes, resulting in significant efficiency improvements.

Embracing vulnerability is another crucial step. Acknowledging that no system is perfect and cultivating a culture where team members feel safe to suggest improvements and voice concerns can lead to substantial growth. 

Google’s open-door policy encouraged employees at all levels to contribute ideas, leading to innovations like Gmail and Google Maps, which propelled the company forward.

Continuous learning is essential. Staying informed about industry trends and innovations ensures that what works today might still be the best solution tomorrow. Netflix continuously revisits its content delivery methods and technology to stay ahead in the streaming wars, ensuring they remain at the forefront of innovation.

Regular reflection is invaluable. Scheduling sessions to introspect on what's working, what isn't, and how we can improve can provide significant insights. This practice was effectively adopted by McKinsey & Company, where quarterly reflection meetings became a cornerstone of their strategy, driving consistent improvement and growth.

Recognizing our blind spots doesn't mean we're failing; it means we're human. 

The ability to see potential in others is a strength, and with the right mindset, we can turn that outward vision inward. It's okay to have these blind spots because they push us to grow. 

Every leader, from tech giants to local businesses, faces this challenge. The key is in how we address it.

Growth Through Self-Awareness

By acknowledging and addressing our blind spots, we create opportunities for growth. 

At Big Pixel, we've seen firsthand how embracing vulnerability and seeking continuous improvement has propelled us forward. We've integrated external feedback into our processes, fostering a culture of openness and innovation. 

This approach has not only enhanced our services but also strengthened our internal operations.

When we allow ourselves to be vulnerable, we invite growth. By seeing our businesses through the same clear, objective lens we use for our clients, we open the door to innovation and improvement. Pride doesn't have to be a barrier; it can be a catalyst for change.

Pride in our work and our businesses is essential. It drives us to excel and deliver value. But it's equally important to recognize when pride becomes a blind spot. 

By embracing vulnerability, seeking external insights, and fostering a culture of continuous improvement, we can turn this paradox into a powerful tool for growth.

At Big Pixel, we're committed to practicing what we preach, continually refining our processes to better serve our clients and ourselves. It's this journey of self-awareness and growth that defines true leadership and drives lasting success.

Let's take a page from our own book.

Let's see for ourselves what we so clearly see for our clients, and let that vision propel us to new heights.

This blog post  is based on Episode 140 of the Biz/Dev podcast and proudly brought to you by Big Pixel, a 100% U.S. based custom design and software development firm located near the city of Raleigh, NC.

Culture
Consult
Magic
Christie Pronto
July 16, 2024
Podcasts

The Blind Spot of Pride: Seeing for Our Clients What We Miss for Ourselves

Christie Pronto
July 16, 2024

The Blind Spot of Pride: Seeing for Our Clients What We Miss for Ourselves

In the world of business and technology, pride often takes on a complex role. 

As leaders, we strive for excellence, pushing our teams to innovate and deliver top-tier solutions. 

At Big Pixel, we pride ourselves on modernizing outdated technology and providing custom software solutions that drive growth. 

But there's a curious phenomenon many of us experience: the ability to see clearly for our clients what we remain blind to in our own ventures. 

Why do we do this, and how can we turn this paradox into an asset?

The Nature of the Blind Spot

Pride is a double-edged sword. 

On one hand, it fuels our passion and commitment to our clients. It drives us to go above and beyond, to see potential and possibilities others might miss. 

Yet, this same pride can create blind spots when it comes to our own businesses. It's easier to recognize a lack of innovation or inefficiency in someone else's process than in our own.

This discrepancy often stems from emotional investment. When working with clients, we can objectively assess their needs, detached from the internal biases and emotional attachments that cloud our judgment of our own operations. 

At Big Pixel, we might quickly identify a client's outdated software or inefficient processes, but hesitate to overhaul our own tried-and-true systems.

Why Do We Do This?

Pride often intertwines with our emotional biases.

We're emotionally attached to our methods and systems, making it difficult to see their flaws. 

Change feels riskier when it’s personal because it challenges the foundation of what we believe works. 

Additionally, fear of failure plays a significant role. 

Admitting we need change can feel like admitting failure. It's a hit to our pride, as seen in many established businesses where leaders hold onto legacy systems, believing that admitting the need for change might undermine their past successes. 

Overconfidence can also be a factor. Success breeds complacency, and the mentality of "if it isn’t broken, why fix it?" can prevent necessary evolution. 

This was evident in Blockbuster's reluctance to embrace digital streaming, even as they advised smaller chains to adapt to changing consumer behaviors. 

Their overconfidence in their brick-and-mortar model led to their downfall.

Lastly, there's the lack of perspective. 

Being too close to our own operations often means we can’t see them objectively. It's the classic scenario where a marketing firm might excel in crafting transformative strategies for their clients but struggles with their own branding. 

This was the case with Ogilvy, one of the world's most renowned marketing agencies, which found itself needing an external agency to rebrand its image and refresh its identity.

Conducting an application audit can open up new ideas for improvements and efficiency upgrades.

How Can We Avoid This?

To counter these blind spots, we must actively seek external feedback. Just as we provide objective insights to our clients, inviting external perspectives into our own processes can highlight what we might miss. 

Regular audits and consultations can offer a fresh viewpoint, much like Toyota did by hiring external consultants to review their processes, resulting in significant efficiency improvements.

Embracing vulnerability is another crucial step. Acknowledging that no system is perfect and cultivating a culture where team members feel safe to suggest improvements and voice concerns can lead to substantial growth. 

Google’s open-door policy encouraged employees at all levels to contribute ideas, leading to innovations like Gmail and Google Maps, which propelled the company forward.

Continuous learning is essential. Staying informed about industry trends and innovations ensures that what works today might still be the best solution tomorrow. Netflix continuously revisits its content delivery methods and technology to stay ahead in the streaming wars, ensuring they remain at the forefront of innovation.

Regular reflection is invaluable. Scheduling sessions to introspect on what's working, what isn't, and how we can improve can provide significant insights. This practice was effectively adopted by McKinsey & Company, where quarterly reflection meetings became a cornerstone of their strategy, driving consistent improvement and growth.

Recognizing our blind spots doesn't mean we're failing; it means we're human. 

The ability to see potential in others is a strength, and with the right mindset, we can turn that outward vision inward. It's okay to have these blind spots because they push us to grow. 

Every leader, from tech giants to local businesses, faces this challenge. The key is in how we address it.

Growth Through Self-Awareness

By acknowledging and addressing our blind spots, we create opportunities for growth. 

At Big Pixel, we've seen firsthand how embracing vulnerability and seeking continuous improvement has propelled us forward. We've integrated external feedback into our processes, fostering a culture of openness and innovation. 

This approach has not only enhanced our services but also strengthened our internal operations.

When we allow ourselves to be vulnerable, we invite growth. By seeing our businesses through the same clear, objective lens we use for our clients, we open the door to innovation and improvement. Pride doesn't have to be a barrier; it can be a catalyst for change.

Pride in our work and our businesses is essential. It drives us to excel and deliver value. But it's equally important to recognize when pride becomes a blind spot. 

By embracing vulnerability, seeking external insights, and fostering a culture of continuous improvement, we can turn this paradox into a powerful tool for growth.

At Big Pixel, we're committed to practicing what we preach, continually refining our processes to better serve our clients and ourselves. It's this journey of self-awareness and growth that defines true leadership and drives lasting success.

Let's take a page from our own book.

Let's see for ourselves what we so clearly see for our clients, and let that vision propel us to new heights.

This blog post  is based on Episode 140 of the Biz/Dev podcast and proudly brought to you by Big Pixel, a 100% U.S. based custom design and software development firm located near the city of Raleigh, NC.

Our superpower is custom software development that gets it done.