What happens when a Fortune 100 brand strategist builds a collective around purpose, not process?
You get Ann Powell, co-founder of Offset Collective, on the Biz/Dev podcast with David and Gary talking about what it really means to lead with the why…or maybe don;t…
They get into how to give your audience all the feels (yes, even in B2B), and why the best brands don’t just sell — they connect.
This one hits strategy, storytelling, and the sweet spot where emotion meets execution.
LINKS:
What happens when a Fortune 100 brand strategist builds a collective around purpose, not process?
You get Ann Powell, co-founder of Offset Collective, on the Biz/Dev podcast with David and Gary talking about what it really means to lead with the why…or maybe don;t…
They get into how to give your audience all the feels (yes, even in B2B), and why the best brands don’t just sell — they connect.
This one hits strategy, storytelling, and the sweet spot where emotion meets execution.
LINKS: