1stAveMachine
This award-winning video production company website required an increase in speed and reliability.
Project Scope
1stAveMachine decided it was time to upgrade its website to reflect the core content they produce. They deliver high-end, award-winning video production for major brands and create content for media giants worldwide.
Our task was to bring forward a portfolio of featured videos across multiple devices with more speed and fluidity. We had to develop a quick and nimble solution that scaled with an evolving catalog of content.
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Our Goals
Find a simple CMS solution that would make it easy to upload and replace video content.
Increase the load time for pages and videos by 70% compared to the original site.
Take advantage of modern layout practices to create a smooth, responsive site that presents video content beautifully on larger desktop displays, down to phone screens, while keeping the 16:9 aspect ratio.
Servers & Hosting
UI & UX Design
Web & App Development
Conclusion
We decided early on to use the powerful CMS and publishing features of Webflow. The “no-code” page editing and easy content upload made the new site a breeze to use and update for the client.
Using a responsive CSS grid layout allowed us to keep the aspect ratio of the videos intact on every device size and provided an aesthetic that highlights the content. A key element 1stAveMachine enjoyed seeing.
Adding some auto-play videos and sharing interactions enhanced the user experience. Finally, we arrived at a new modern site with faster load times than the client expected. We cleared the 70% goal by a mile and ended up closer to a 95% increase in page load speeds.
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